Model One: Setting Functional Objectives

After spending the past few months studying car design and CAD software, (more to come on that) I will now create my own car! 

In the next ten posts, I will complete design exercises from H-Point, which outline the steps required to build a conceptual vehicle package. My concept will be called the Model 1. 

In the first exercise, I will set out clear functional objectives for the customers, manufacturer, and the market. 

Customers

• Power, speed, and handling are a priority. Comfort less important.
• Two occupants
• Targeted towards car fanatics that are comfortable driving a high-performance car. 
• Modern, Aggressive Vehicle Image

Manufacturer / Brand

• Primary Vehicle in Product Lineup 
• High Investment and Manufacturing Costs
• Annual Sales Volume: 300 (based on competitor's sales volume)
• Internet Marketing and Small Storefronts

Market/Driving Environment:

• All weather driving, only paved roads. 
• Uncompromised engine size, minimum height and front profile for reduced drag.
• Fuel economy won't inhibit performance. 

Up Next: Package Ideation